Increasing Digital Marketing Activities Supporting Marketing Automation Software Market
The global marketingautomation software market is expected to prosper in the near future, owing
to the rising adoption of digital marketing by companies and increasing social
media penetration. With the growing social media and e-commerce adoption, businesses
around the world are heavily investing in digital marketing to target and
access a huge customer base. The market generated a revenue of $14.5 billion in
2018 and it is projected to reach $32.6 billion by 2024.
Marketing automation software is a software that helps in the automation, analysis, and streamlining of market-related workflows to create sales leads. The software is specially designed for marketing departments to effectively campaign on various online channels, such as social media, e-mail and websites, along with automating routine tasks. On the basis of solution, the marketing automation software market is categorized into cross-channel campaign management (CCCM), real-time interaction management, lead-to-revenue management (L2RM), through channel marketing automation (TCMA), marketing resource management, and content marketing platform (CMP).
Out of these, in 2018, the CCCM category dominated the market,
owing to the increasing demand of organizations to manage the huge volume of
data to be processed on different online and offline channels. Furthermore, this improves the customer
conversion rate, reduces acquisition cost, and offers complete data to the
marketer. Apart from this, TCMA is being widely used, which is why this
category is expected to grow the fastest in the marketing automation software market in the forecast period, as it enables
businesses to manage their work efficiently and cost-effectively.
Moreover,
increasing awareness among organizations about digital transformation and the growing
adoption of cloud-based solutions by SMEs are anticipated to boost the cloud-based
marketing automation software market.
Now, one of the key factors driving the overall market is the increasing
adoption of digital marketing. Many digital marketing agencies are inclining toward
the usage of automation tools, as these enable sustained customer engagement,
automate communication process, improve leads generation, and help in offering personalized
content to customers.
Browse Press Release On Marketing Automation Software Market At:
Currently, SMEs are using marketing automation software for
lead nurturing and monitoring, email marketing automation, and customer
segmenting, which can minimize their operating cost and improve efficiency. Thus, SMEs are implementing
such software to earn more profit, thereby creating huge opportunities for
market players across the globe. Hence, the increasing adoption of these tools
in digital marketing is propelling the market on the path to prosperity.
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